Substantial Brief - Idea Generation

The band had already chosen a typeface off some sort of photo editing app, but i made them aware of potential problems when it came to licenses surrounding typefaces. To resolve the issue i used font library dafont.com searching for a type face that was 100% free so that they didn't have to worry about spending money as they were a band just starting out and didn't have the budget for buying typefaces. I used the example text feature and typed in their band name, scrolling through until we found a typeface everyone liked, this turned out to be a typeface called Roboto.

When it came to coming up with ideas, I wanted to work around the colour pink as it was quite common within the research i had done. I also used the names of the singles to influence the design of the covers. The single names were "you" and Half the world away. I broke these down into basic elements and to represent "you" i used an upside down triangle to simulate the Y, for half the world away i used a circle with a line through it. I used these as the base for my design.

To create a starting point I found an image on unsplash.com that was royalty free and I could use to just play around with some ideas. Using pink as my focus i found an image that contained this colour.

I minipulated this image to become more abstract by using the smudge tool and playing around with the colour settings.

I then used the lasso tool to select a circle and a triangle, adjusted the size and placed it over the background.

I liked these as a concept and felt like they were a good starting point but I wasn't 100% happy with them, the feedback from Will was positive though and that reassured me that we were on the same page where designs were concerned.

I transfered this concept to a header that could be used temporarily until I had finalised a design.