Will had sent me a picture that he had taken whilst on holiday that he had wanted to use for something different but i felt for the single "half the world away" it was quite suitable as the landscape was very snowy which is literally a world away from the standard weather in Leeds. I really liked the simple circle design i had used in my initial designs because it was a very effective graphic and decided to apply it to this picture too. in order to be synonymous with the dream pop style i added a pink filter/overlay to the image. when adding the text i wanted to keep it very simple and "airy" which i felt captured the "dreamy" element of the genre so I chose to use quite a wide kerning. After that the only requirement from will was a white border around the image. i felt it worked quite well so i was happy to apply it to the design.
I was really happy with thew design and so was will and his band, that made the process a lot easier as we were able to settle on a design quite quickly. I was then able to apply this style and design to a header that he could use for social media.
This made the designing for the second single really easy, he sent an image he wanted to use for the cover and i applied the same elements to make a cover that had the same style as the first except this time I used a triangle as the next single was called "you"
For the cover picture i just used elements from the single cover, at the time of writing this i am yet to have feedback from will so i dont know if this will be used or i will have to change it.
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