Responsive Substantial Brief - Briefing

In order to work out a time plan and a specific brief I meet up with the band members to discuss in full detail what it was that they wanted. 

Their initial request was for a single cover and two ep covers and they had a really specific idea for what the wanted. We spent a bit of time discussing their ideas and it turned out the only things they would require me to do was to crop and image, adding a border and text and to clean up a graphic one of the band members had already done.

At this point i had to be brutally honest with the member's of the band, the task they had asked me to do didn't require any creativity or skills, it was something they could most definitely do themselves, so I offered them an alternative that would actually utilise my skills as a graphic designer.

I proposed the idea of being more open minded with what they wanted and rather than staying settled on what they already had, allow me to create a brand surround their band. I would assign a typeface, colour scheme and style to the band that would be applicable to all social media and printed media in order to create a band identity that would be cohesive and recognisable. I would then use this to influence the graphics for their single covers, ep covers etc.

They were extremely happy with this idea as it was something they hadn't considered and that is how we decided to proceed. We then discussed the time scale for when they wanted different aspects designed for and specifically what things they would want,  we had a long discussion with input from both sides and this is what was decided:

Deliverables:

Type face

Deadline for this was the 12/02/17

Colour pallet

1st Single Cover

Headers for social media promoting first single

The deadline for this was the release of their first single which was 01/03/17

2nd single cover

Header for social media promoting second single

Poster for debut gig.

The deadline for this was the 27/04/17

Before starting this brief i needed to identify a problem that needed to be resolved. For this it was that they had no identity that could be used to promote themselves as a band, so my aim for this brief was to create an identity and promotional material for the band.