Thursday, May 18, 2017

Product, Range and Distribution - Production

I ended up with two posters, one reminding people to register and one reminding people to vote. I made to high impact posters with very simple graphical elements. I wanted a huge emphasis on the date of registration closing and the general election, i put this down the side of the page as big as i could make it and i made it coloured to contrast against the striped grey background. The reason i chose a striped background as the lines are high impact and subtly lead the eye to the date at the side of the page with out distracting from the main message. I used a large sans serif font in order to increase legibility and make its accessible to as many people as possible as well as just being legible from afar.

when deciding on colours i initially chose red and blue but then i realised that corresponds to two political parties, taking that into consideration that then ruled out using red blue green orange and yellow as i wanted to remain non biased. I settled on a bright pink as it is quite a youthful colour and thats the audience im hoping to appeal to and also its is an attention seeking colour and it will hopefully draw your eye to the poster.

From this i then developed my information posters. The design was largely the same except i added icons in order to increase the accessibilty of the poster. This breaks up the information on the page but it also gives an image to tie the information too, hopefully making the information more memorable. I kept the icons simple for all the above reasons. Simple, quick and effective communication.

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