Product, Range and Distribution - Study Task 1 - Presentation/Research

My research for this brief started with the presentation task.

"identify an issue and gather a body of research on this topic. The issue can be anything you wish but you should consider this carefully so that it provides enough opportunity for research and critical awareness in the areas of politics, ethics, society and/or technology."

I decided for this brief to tackle the sensitive subject of politics. I decided on Brexit as my starting point for this as it was very relevant and recent and most people have at least a basic knowledge of what was going on.

Very quick in to my research i realised that there are so many conflicting opinions and facts, I found it difficult to find reliable sources of information as it was all so biased based on what side they had taken. This ultimately lead me to the Topic of my presentation.

I decided to tackle this whole issue by taking the opportunity to clear up some misconceptions about Brexit and at the same time illustrate the problems surrounding bias and straight up lying when it comes to politics.

I looked at news papers to get the main topics of my presentation as i wanted to focus on the most common misconceptions.

I then looked at a site called FullFact which is an independent fact checking website, meaning that all information is accurate and most importantly non biased. They have no over arching goal other than to produce the facts and truth about claims regarding a wide range of issues.

With the topic of politics i found myself in a deep deep hole of information and anger and this lead to my presentation being almost 15 minutes long rather than 5. It took a lot to edit it down as i felt that there was so much to be said and i ended up having 7 pages of notes., but i think that will give me another aim for this brief;

- work on selecting the most relevant research and content.

As my audience were young people i wanted the presentation to be quite light hearted so that I didn't lose their attention. Throughout my research i was able to find some quite funny things regarding EU law and legislation which allowed me to make the presentation humorous.