Modern magazine
conference 2015
Mag culture
‘The new normal’
The idea that print isn’t dead and a collaboration between print
and digital is the new normal
This era is called post-digital
David lane – The Gourmand
‘A manifesto for a magazine’
Food is the world’s most universal subject.
Can’t produce anything worthwhile solely, collaboration is a
necessity.
Keeping screen and print separate as you can’t recreate the
feel of a publication on screen so there is no point trying. Rather than repeat
what is in print, they have created bespoke content for the website.
Andrew Tuck - Monocle
‘How to reflect a print brand in audio’
10,000 print run increased to 81,200 copies
By adapting their concept through their podcasts they have
800,000 listeners per day
Underlying theme - How to make money
How to make money whilst maintaining their ethics, how to
have adverts without compromising their message
Monthly, turned into weekly into daily into live broadcasts.
Grashina Gabelmann
– Flaneur
“Inside a unique editorial process”
Each magazine is one street in one city. Art, design,
culture, shopping, all within the street.
On their website have a section named unprintable’s, a
section of audio clips, videos etc. that can’t be recreated in print.
Sophie Lovell –
Uncube
“Adapting the print experience online”
Not adapted, imitated.
Purely digital magazine about architecture.
Instead of digital vs print, they wanted to bring them
together instead.
Layout of the website designed to look like a double page
spread making an immersive experience.
Skeuomorphism is the design concept of making items
represented to resemble their real-world counterparts.
Louis-Jacques Darveau – The Alpine review.
The magazine as platform
Content should be diverse and informed by many fields in
order to encourage a chain reaction and inspiration the audience to continue
the exploration.
So in depth and informed that there is no time frame
James Fairbank – Rapha
“Transferring Rapha’s brand content from digital to print”
95% of their sales are direct as a result of their website
Started funding a magazine; however their advertising
contradicted Rapha’s message.
They don’t need to adhere to editorial rules as it is
completely funded through raphe. Gives them the freedom to explore things they couldn’t
do online.
Online contentment is about immediacy, people are more
likely to dedicate more time to a physical print.
Bertie & Char –
The Mushpit
“From zine to glossy to…”
Born out of frustration with magazines that are aimed
towards young teenage girls.
Create a magazine that went against the mainstream message
of what teenage girls should do and encouraged girls to just be themselves.
Matt Phare –
Shortlist
“Creativity in free magazines”
Create a magazine that was free of the restraints from mainstream
publishing.
Charlotte Heal –
Kinfolk
“Behind the scenes of a rebrand”
Her process of rebrand and how the content was adapted to
her design process.
Scott Dadich –
Wired US
“The past, present and future of wired”
Pitched the idea of an iPad for magazine consumption and
even though the iPad was incredibly successful, only 1.1% of their readership
came from iPad’s. However 70% of their readership is through their website. The
website is designed to work on a phone, not on a computer because most people
consume though their phones.
Readership each day of their website is 30 million.
If they stayed as a print magazine, they wouldn’t have been
able to undertake exclusive interviews and gather exclusive content.
Kati Krause –
Writer and editor
“What websites must learn from magazines”
Things need to be adapted for phone.
People need to be able to curate their own content.
Digital allows immediacy which is the future of digital
content.
Design for the limitations on a phone, and the colour
limitations etc.
Ibrahim Nehme –
The outpost
“Can a magazine change the world?”
Imaginary world where all Arab countries live in harmony and
celebrate culture and architecture etc.
‘Tear this wall down’ encouraging people to find
ways of doing things they think aren’t possible.
No comments:
Post a Comment