I really wanted to get stuck in this year and make things i am proud of.
In order to do this I wanted to focus on 4 different areas; the brief, research, development and final outcomes.
In order to keep the design process focused, I found it very beneficial to spend a good amount of time writing a specific brief that had an overview of the brief, aims, deliverables and a time scale.
This allowed me to keep on top of time management as i had an estimation of how long each project would take, nearing the end of a time scale, in could assess how close I was to the end and adjust the time scale, wether that be managing my time in order to give me more time on a brief or if I finished a brief sooner than expected, adjust my time plan by pushing forward projects I hadn’t intended to start yet, or go back and develop certain elements.
I’ve always avoided research, I’m not sure why but as it was imperative to completing my dissertation, I have a new outlook. I now believe research has the power to make or break a project, a small amount of time researching a project could mean you find that one piece of information or that one price of Work that gives you that spark to complete an idea. For each brief no matter how simple, I have made sure to spend at least a small amount of time doing some research.
Rather than rush to only pursue one idea, I wanted to make sure I considered different outcomes and avenues and therefore this year spent a lot more time on development and exploring more than one concept. This meant that when I finished a project I could be confident that I made the best design decisions, and there wasn’t something that I could have tried or something I missed.
The final part I wanted to focus on was my outcomes. This meant finishing things to a high standard that is ready to show if need be, wether at a talk or conference or whether to send over a portfolio. Spending this extra bit of time on my briefs has allowed me to gain so much confidence in my design work.
Gaining confidence in my design work again has allowed me to take on work and engage in opportunities that I wouldn’t have chosen to do before hand.
Time management has been a huge issue for me this year as I have been working 30 hours a week along side my degree.
Monday, May 14, 2018
Thursday, May 18, 2017
End Of Module Evaluation
All in all, i think this was a nice way to wrap up the year, i found both briefs engaging and enjoyable and its been a long time since ive been able to say that. The analogue side of studio brief one and the taking ownership of studio brief 2 are what made me enjoy them so much i think. other than that i dont think i have much to say, there's nothing about the way that the module was delivered or set out that i would change and im quite happy with how i worked. I managed to complete the aims i set out for myself and i created a body of work that im proud of. Due to my struggle to concentrate, time management is always an issue for me but i feel like i worked well within the module and lessened my own work load by getting things completed sooner rather than later.
Product, Range and Distribution - Evaluation
I really really enjoyed doing this brief as i got lost in hours and hours of information about a really current issue and found myself being more educated on a number of different topics, this has allowed me to be more present in the conversation of politics with my friends and through design. With my final resolutions i think i effectively communicated my two aims although it took a long time to get there. As set out initially i need to work on cutting down my work to the key information that is needed rather than falling deeper and deeper down in to the research hole i so often found myself in. I really like the outcome of this brief too, it is something i can see myself looking at and reading if i was looking at them and it is something i actually hope to upload to social media and use for its intended purpose.
as always, with more time i would loved the opportunity to do more and produce the incredibly in depth publication i initially wanted to make so that i could talk all about polls, bias in the media pros and cons of FPTP voting system and all about tactical voting and all the other things i found myself learning about. I also really wanted to utilise my skills in after effects to make a video to promote fact checking but i just didn't have time by the time i had thought about doing it. As an after thought im hoping these posters make people feel encouraged to vote and not like their being told to do something like the kind of vibe you'd get with a dont do drugs ad.
All in all im extremely pleased with the outcome
as always, with more time i would loved the opportunity to do more and produce the incredibly in depth publication i initially wanted to make so that i could talk all about polls, bias in the media pros and cons of FPTP voting system and all about tactical voting and all the other things i found myself learning about. I also really wanted to utilise my skills in after effects to make a video to promote fact checking but i just didn't have time by the time i had thought about doing it. As an after thought im hoping these posters make people feel encouraged to vote and not like their being told to do something like the kind of vibe you'd get with a dont do drugs ad.
All in all im extremely pleased with the outcome
Product, Range and Distribution - Production
I ended up with two posters, one reminding people to register and one reminding people to vote. I made to high impact posters with very simple graphical elements. I wanted a huge emphasis on the date of registration closing and the general election, i put this down the side of the page as big as i could make it and i made it coloured to contrast against the striped grey background. The reason i chose a striped background as the lines are high impact and subtly lead the eye to the date at the side of the page with out distracting from the main message. I used a large sans serif font in order to increase legibility and make its accessible to as many people as possible as well as just being legible from afar.
when deciding on colours i initially chose red and blue but then i realised that corresponds to two political parties, taking that into consideration that then ruled out using red blue green orange and yellow as i wanted to remain non biased. I settled on a bright pink as it is quite a youthful colour and thats the audience im hoping to appeal to and also its is an attention seeking colour and it will hopefully draw your eye to the poster.
From this i then developed my information posters. The design was largely the same except i added icons in order to increase the accessibilty of the poster. This breaks up the information on the page but it also gives an image to tie the information too, hopefully making the information more memorable. I kept the icons simple for all the above reasons. Simple, quick and effective communication.
when deciding on colours i initially chose red and blue but then i realised that corresponds to two political parties, taking that into consideration that then ruled out using red blue green orange and yellow as i wanted to remain non biased. I settled on a bright pink as it is quite a youthful colour and thats the audience im hoping to appeal to and also its is an attention seeking colour and it will hopefully draw your eye to the poster.
From this i then developed my information posters. The design was largely the same except i added icons in order to increase the accessibilty of the poster. This breaks up the information on the page but it also gives an image to tie the information too, hopefully making the information more memorable. I kept the icons simple for all the above reasons. Simple, quick and effective communication.
Product, Range and Distribution - Idea Development
When it came to making, i started to make a list of what i wanted to make and it was getting very long very quickly and i was getting lost in my hole of research again, half way through researching voting theory, different voting methods employed by the uk and alternatives and pros and cons of the first past the post method i decided that i really needed to narrow down my idea.
The election is time sensitive, people are running out of time to learn about tactical voting and its effect on exit polls so i decided to go back to my initial aims - get people to vote and get them to research.
As you have to register to vote i decided to add that in to the mix as an alarming amount of people i know are putting it off for no reason. I had my 3 final outcomes - register to vote, how/where to vote, and research.
I wanted the designs to be simple and high impact, a focus being on dates of the general election and the information i was providing.
I wanted to use statement that would stand out and be remembered: Dont Forget, Have your Say and Check the facts.
they were the only changes made to my initial design ideas.
The election is time sensitive, people are running out of time to learn about tactical voting and its effect on exit polls so i decided to go back to my initial aims - get people to vote and get them to research.
As you have to register to vote i decided to add that in to the mix as an alarming amount of people i know are putting it off for no reason. I had my 3 final outcomes - register to vote, how/where to vote, and research.
I wanted the designs to be simple and high impact, a focus being on dates of the general election and the information i was providing.
I wanted to use statement that would stand out and be remembered: Dont Forget, Have your Say and Check the facts.
they were the only changes made to my initial design ideas.
Product, Range and Distribution - Critique
For this critique i had two questions:
Shall I make it digital or physical?
shall i include information that is party specific or is that too risky?
Presenting my initial ideas, my feedback was encouraging, everyone could see where i was coming from and what i was aiming to do with the project meaning that my contextual research has been successful.
The first question wasn't really answered but from the discussion i concluded that it would probably be best to focus on making it digital. The election is a time sensitive issue and so time is definitely a consideration, by the time I could get a publication properly printed there's a chance the election will be over.
In terms of adding party specific information that was a definite no. it is too risky and especially on social media it will just invite people to argue which is not the intention at all.
When talking through my ideas people seemed to resonate with the whole idea of fact checking so that is something i would definitely like to emphasise.
Shall I make it digital or physical?
shall i include information that is party specific or is that too risky?
Presenting my initial ideas, my feedback was encouraging, everyone could see where i was coming from and what i was aiming to do with the project meaning that my contextual research has been successful.
The first question wasn't really answered but from the discussion i concluded that it would probably be best to focus on making it digital. The election is a time sensitive issue and so time is definitely a consideration, by the time I could get a publication properly printed there's a chance the election will be over.
In terms of adding party specific information that was a definite no. it is too risky and especially on social media it will just invite people to argue which is not the intention at all.
When talking through my ideas people seemed to resonate with the whole idea of fact checking so that is something i would definitely like to emphasise.
Product, Range and Distribution - Idea Generation/More research
My initial idea is to create a booklet on how to fact check and lots of other information regarding voting such as how to vote, where to research, what news papers support what parties, what is tactical voting and how does it work, how does the vote work in the Uk
This lead me to more research about the voting system in the UK, i needed to be familiar with this myself before writing about it.
My two main aims were to encourage people to vote and to encourage people to research before voting.
I wanted to create a voting guide
target audience would be students and young people who are eligible to vote. This is because we are the most influential group of voters.
The reason i want to create a voting guide as it is something that is very current, relevant and something i feel is really important.
Resolution i hope to be a digital and or physical publication.
Some topics i want to focus on are; Newspapers as a source of information
Websites as a source of information
Fact checking
Voting.
Design considerations;
Simple, legible not fussy. I want it to be accessible to everyone and i dont want complicated design to obstruct how effectively the information is communicated.
Simple shapes and simple design, again i want this to be accessible to all kinds of people including those with dyslexia. I looked up how to make the type dyslexia friendly and so far its only been shown that its easier to read sans serif typefaces so i will take this into consideration.
I want to use bright colours in order to avoid it looking to formal or corporate.
Tone of voice: I want it to be formal in the sense that i will endeavour to make all the information correct, accurate, up to date and non biased but informal in the sense that i want it to be an easy read and not full of complicated political jargon.
Distribution: the reason i want it to be digitial as it will allow it to be easily distributed through social media. As the idea is to combat the incorrect nonsense on social media, it will be in the perfect place to remind people to check the truth. Also as i want to encourage people to vote, social media is the easiest way to pass it on quickly and get it viewed by lots of people.
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